GOLDWELL

AWARD WINNING COLOR

Known as the WORLD’S BEST HAIR COLOR since 1948. Winner of the Stylist Choice Awards, Hairdresser Exclusive, Advanced, Performance with Care. Goldwell is a global manufacturer of hair color and retail beauty products.    

Hair with high standards prefer Goldwell. Wouldn’t you rather create colors that are beautiful, bold, and brilliant? 

COLORANCE 

WHETHER IT’S SHINE ENHANCEMENT OR A COLOR CHANGE: 


with Colorance demi-permanent haircolor you always have a versatile, easy to use and reliable partner on your side.  It will enable you to achieve exactly the color results that your clients want.

COLORS & REPAIRS PERFECTLY IN ONE STEP: 

•  The pH-balanced formula with integrated IntraLipideffectively repairs the hair structure  by regenerating up to 70 % lost lipids.

 A PERFECT COLOR RESULT PLUS  BRILLIANT SHINE:

• Up to 90 % more shine on virgin hair

SMOOTH HAIR FEEL: 

• Up to 30 % softer and smoother hair feel on damaged hair 

OUTSTANDING GENTLENESS:

•Up to 35 % more gentleness when Topchic is Color Balanced with Colorance

1. When using Colorance standard or Cover Plus assortment. 

2. When  using Colorance standard, compared to bleached hair.  3 Compared to balancing the color with alkaline permanent hair color.

(photo via Goldwell.Us) 

BENEFITS:

Topchic is the perfect  performance that guarantees intense colors full of intense colors full of brilliance in all dimensions.

• 100% GREY COVERAGE:

 Improved performance for complete variety: from classic N shades, cool NA shades, intense NN shades to TriFlective Naturals. All guaranteed by the Dye Penetration and Reflects³ System. 



• ULTIMATE DURABILITY: 

first cool assortment on the professional hair color market from Goldwell staying cool over time – guaranteed by the innovative CoolProtect Technology. 



• EXCELLENT EVENNESS: 

For beautiful, even color results from regrowth to ends. Guaranteed by the Equalizer System 2.0. 



• OPTIMUM GENTLENESS: 

100% performance with no compromise on gentleness – guaranteed by patented Coenzyme Technology & creamy-smooth lotion with IntraLipid.

(photo via Goldwell.Us) 

BENEFITS:

Whether it’s shine enhancement or a color change, Colorance demi-permanent haircolor you always have a versatile, easy to use and reliable partner on your side.  It will enable you to achieve exactly the color results that your clients want.  

COLORS & REPAIRS PERFECTLY IN ONE STEP:     

• The pH-balanced formula with integrated IntraLipideffectively repairs the hair structure  by regenerating up to 70 % lost lipids. 

A PERFECT COLOR RESULT PLUS  BRILLIANT SHINE:

• Up to 90 % more shine on virgin hair

SMOOTH HAIR FEEL:

• Up to 30 % softer and smoother hair feel on damaged hair 

OUTSTANDING GENTLENESS:

Up to 35 % more gentleness when Topchic is Color Balanced with Colorance

1. When using Colorance standard or Cover Plus assortment. 

2. When using Colorance standard, compared to bleached hair. 

 3. Compared to balancing the color with alkaline permanent hair color.

(photo via Goldwell.Us) 

STRONGER CLEAR LIGHTENING : 

• Reliable and quick lift of up to 7 levels.

• The first choice for all types of highlights and full head applications.
  

•With Anti-Yellow-System: counteracts unwanted yellow tones
  

 • 15% clearer blonde results1 for impressive beautiful color results

BEST GENTLENESS : 

• Reliable and quick lift of up to 5 levels.

• Proven conditioning performance during the lightening process thanks to SilkproteinComplex

•With IntraLipid: recharges missing lipids inside the hair

• Up to 25% reduced hair damage

1 Compared to current SilkLift.


2Compared to bleaches by other manufacturers within the professional market.    

(photo via Goldwell.Us)